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Misinformation

This guide is designed to provide a clear and transparent foundation for misinformation, an incredibly knotty, complicated, and decidedly unclear topic.

Fact-checking and Verification

Verifying the accuracy and truthfulness of published information is a cornerstone of making media. Editorial fact-checking is line-by-line review of a piece before publication by someone who wasn’t involved in its creation, a “building inspector” after the structure is done, in the words of Brooke Borel of The Chicago Guide to Fact-Checking. This process requires evaluating discrete facts—names, quotes, data, and so on—but importantly also requires confirming the context and conclusions: “...A good fact-checker goes through a story both word by word and from a big-picture view, zooming in to examine each individual fact or statement and then zooming out to see whether the story’s premise is sound.” Ensuring this soundness is also crucial in combating mis- and disinformation: “A perfectly checked article, after all, can still be fundamentally wrong about its assumptions or conclusions,” wrote Colin Dickey in CJR

A recent boom in fact-checking and verification websites and organizations, often dedicated to investigating and labeling the veracity of political statements and social media posts, is geared toward dispelling misinformation that has already made it out into the world. This guide is primarily focused on the fact-checking required before publishing or hitting “send”—ensuring accuracy before media is out in the wider world.
 

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